City Square Shopping Centre

VANCOUVER INTERNATIONAL JAZZ FESTIVAL

TD Vancouver Jazz Festival is always an exciting time of year in Vancouver, and City Square wanted to promote the free concerts they were showcasing. The image needed to immediately convey the feeling of 'jazz', yet leaving enough room for the typography to breathe and stand out.

The campaign was advertised at various Vancouver Skytrain locations as well as inside the trains themselves, and throughout City Square Shopping Centre.

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City Square Shopping Centre

EASTER EGG HUNT

For years, City Square has always held an Easter Egg Hunt for kids in the local community. We needed to create something that was fun and playful, unmistakably 'Easter', yet complimented the current marketing brand that City Square held.

The campaign was advertised at various Vancouver Skytrain locations as well as inside the trains themselves, and throughout City Square Shopping Centre.

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City Square Shopping Centre

"WHAT U NEED" CAMPAIGN

After an incredibly successful "Find It Here" marketing campaign, City Square was ready for a new follow-up campaign for their in-mall advertising. The marketing needed to highlight all of the various shops and services that are available to customers in a creative and entertaining way… through a six poster series.

The success of this campaign stems from simple and enticing imagery, quick and clever copy, and a recognizable brand that can be easily applied to all future marketing campaigns; all while reiterating to shoppers that City Square is very much a community based shopping centre, supporting local vendors and services, and a social centre for all who visit.

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City Square Shopping Centre

"WHAT U NEED" CAMPAIGN

After an incredibly successful "Find It Here" marketing campaign, City Square was ready for a new follow-up campaign for their in-mall advertising. The marketing needed to highlight all of the various shops and services that are available to customers in a creative and entertaining way… through a six poster series.

The success of this campaign stems from simple and enticing imagery, quick and clever copy, and a recognizable brand that can be easily applied to all future marketing campaigns; all while reiterating to shoppers that City Square is very much a community based shopping centre, supporting local vendors and services, and a social centre for all who visit.

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City Square Shopping Centre

"WHAT U NEED" CAMPAIGN

After an incredibly successful "Find It Here" marketing campaign, City Square was ready for a new follow-up campaign for their in-mall advertising. The marketing needed to highlight all of the various shops and services that are available to customers in a creative and entertaining way… through a six poster series.

The success of this campaign stems from simple and enticing imagery, quick and clever copy, and a recognizable brand that can be easily applied to all future marketing campaigns; all while reiterating to shoppers that City Square is very much a community based shopping centre, supporting local vendors and services, and a social centre for all who visit.

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City Square Shopping Centre

"WHAT U NEED" CAMPAIGN

After an incredibly successful "Find It Here" marketing campaign, City Square was ready for a new follow-up campaign for their in-mall advertising. The marketing needed to highlight all of the various shops and services that are available to customers in a creative and entertaining way… through a six poster series.

The success of this campaign stems from simple and enticing imagery, quick and clever copy, and a recognizable brand that can be easily applied to all future marketing campaigns; all while reiterating to shoppers that City Square is very much a community based shopping centre, supporting local vendors and services, and a social centre for all who visit.

6 of 14

City Square Shopping Centre

"WHAT U NEED" CAMPAIGN

After an incredibly successful "Find It Here" marketing campaign, City Square was ready for a new follow-up campaign for their in-mall advertising. The marketing needed to highlight all of the various shops and services that are available to customers in a creative and entertaining way… through a six poster series.

The success of this campaign stems from simple and enticing imagery, quick and clever copy, and a recognizable brand that can be easily applied to all future marketing campaigns; all while reiterating to shoppers that City Square is very much a community based shopping centre, supporting local vendors and services, and a social centre for all who visit.

7 of 14

City Square Shopping Centre

"WHAT U NEED" CAMPAIGN

After an incredibly successful "Find It Here" marketing campaign, City Square was ready for a new follow-up campaign for their in-mall advertising. The marketing needed to highlight all of the various shops and services that are available to customers in a creative and entertaining way… through a six poster series.

The success of this campaign stems from simple and enticing imagery, quick and clever copy, and a recognizable brand that can be easily applied to all future marketing campaigns; all while reiterating to shoppers that City Square is very much a community based shopping centre, supporting local vendors and services, and a social centre for all who visit.

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City Square Shopping Centre

"FIND IT HERE" CAMPAIGN

City Square Shopping Centre wanted to breathe new life into their marketing and advertising approach and to strategically reposition themselves as the community’s shopping centre. The design direction was that the campaign’s concept needed to be simple and raise consumer awareness by showcasing the variety of shops and services City Square Shopping Centre has to offer; and that City Square embodies the surrounding community and is itself a community too.

The end result is a series of posters which showcases the variety of merchants in the shopping centre through means of a simple photograph matched with an unfinished shopping list. The branding motif was integral to the design, as it needed to reflect City Square's heritage status.

9 of 14

City Square Shopping Centre

"FIND IT HERE" CAMPAIGN

City Square Shopping Centre wanted to breathe new life into their marketing and advertising approach and to strategically reposition themselves as the community’s shopping centre. The design direction was that the campaign’s concept needed to be simple and raise consumer awareness by showcasing the variety of shops and services City Square Shopping Centre has to offer; and that City Square embodies the surrounding community and is itself a community too.

The end result is a series of posters which showcases the variety of merchants in the shopping centre through means of a simple photograph matched with an unfinished shopping list. The branding motif was integral to the design, as it needed to reflect City Square's heritage status.

10 of 14

City Square Shopping Centre

"FIND IT HERE" CAMPAIGN

City Square Shopping Centre wanted to breathe new life into their marketing and advertising approach and to strategically reposition themselves as the community’s shopping centre. The design direction was that the campaign’s concept needed to be simple and raise consumer awareness by showcasing the variety of shops and services City Square Shopping Centre has to offer; and that City Square embodies the surrounding community and is itself a community too.

The end result is a series of posters which showcases the variety of merchants in the shopping centre through means of a simple photograph matched with an unfinished shopping list. The branding motif was integral to the design, as it needed to reflect City Square's heritage status.

11 of 14

City Square Shopping Centre

"FIND IT HERE" CAMPAIGN

City Square Shopping Centre wanted to breathe new life into their marketing and advertising approach and to strategically reposition themselves as the community’s shopping centre. The design direction was that the campaign’s concept needed to be simple and raise consumer awareness by showcasing the variety of shops and services City Square Shopping Centre has to offer; and that City Square embodies the surrounding community and is itself a community too.

The end result is a series of posters which showcases the variety of merchants in the shopping centre through means of a simple photograph matched with an unfinished shopping list. The branding motif was integral to the design, as it needed to reflect City Square's heritage status.

12 of 14

City Square Shopping Centre

"FIND IT HERE" CAMPAIGN

City Square Shopping Centre wanted to breathe new life into their marketing and advertising approach and to strategically reposition themselves as the community’s shopping centre. The design direction was that the campaign’s concept needed to be simple and raise consumer awareness by showcasing the variety of shops and services City Square Shopping Centre has to offer; and that City Square embodies the surrounding community and is itself a community too.

The end result is a series of posters which showcases the variety of merchants in the shopping centre through means of a simple photograph matched with an unfinished shopping list. The branding motif was integral to the design, as it needed to reflect City Square's heritage status.

13 of 14

City Square Shopping Centre

"FIND IT HERE" CAMPAIGN

City Square Shopping Centre wanted to breathe new life into their marketing and advertising approach and to strategically reposition themselves as the community’s shopping centre. The design direction was that the campaign’s concept needed to be simple and raise consumer awareness by showcasing the variety of shops and services City Square Shopping Centre has to offer; and that City Square embodies the surrounding community and is itself a community too.

The end result is a series of posters which showcases the variety of merchants in the shopping centre through means of a simple photograph matched with an unfinished shopping list. The branding motif was integral to the design, as it needed to reflect City Square's heritage status.

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